On this episode of Closed!, recorded live at The Real Deal Forum, Lee and Emily sit down with Brave Ronquillo-Ascalon, a business development leader at Stage One, to talk about the role of staging and furniture, fixtures, and equipment (FF&E) in transforming how real estate is wholly experienced and ultimately sold to buyers.
Brave breaks down why FF&E is the 5% that makes up 100% of a buyer’s first impression of a development, demonstrating how the right lobby, amenity space, furniture selection, artwork, materials, and layout can shape their opinions before they ever step inside a unit. She discusses how Stage One works with developers and landlords as a one-stop procurement and furnishing partner to streamline increasingly complex new development projects. From the emotional impact of design to the practical risks of poor staging and designs, Brave explains why even a small slice of a project’s budget can define the entire sensory experience of a building.
What does this mean? Simply this: when you engage us, we are fully invested in arriving at the best possible outcome for you. Advocating for your interests becomes our number one priority from the moment you call us until long after the contract is signed or decision rendered.
The purchase or sale of real estate is a major financial transaction in a person or company’s life. A real estate transaction is a contract where the terms of the documents will determine your rights, so it is essential to take an aggressive approach to the negotiation and drafting of these documents. Failing to do so could cause the loss of significant value and may bind you to unfavorable terms.
Especially in a high-priced market such as NYC, it is important to approach these transactions with help from a dedicated attorney. Property transactions require disciplined attention to detail as well as in-depth knowledge of the law. Let a New York City real estate lawyer protect your rights and preserve your best interests.
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