Ross Wallenstein, founder and CEO of Wall2Wall Communications, joins us to discuss crisis management, public affairs strategy, and how the collapse of local journalism is reshaping politics and business.
With more than 25 years of experience spanning federal and New York State government, political campaigns, and corporate communications, Ross explains why government service is “training like no other,” why every company needs a crisis plan, and how today’s leaders must master authenticity in the TikTok era.
We also dive into:
The shrinking news cycle and reactive media culture
The decline of investigative journalism
Why politics has become national instead of local
Generational differences in political messaging
How CEOs and public officials must adapt to personality-driven media
If you lead a business, campaign, or organization, this episode is a masterclass in modern communications strategy.
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